Social Current A Merger and Energized Rebrand

How do you navigate seismic change within not one, but two respected organizations that will amplify the work of thousands of social sector leaders across the U.S.? With the forthcoming merger of the Council on Accreditation and The Alliance for Strong Families and Communities, the CEO of the new entity wanted brand strategy to understand the best of both worlds, and create one united force for good. Truth led leadership and key employees through a rigorous, candid, and fruitful series of discovery workshops and benchmark testing to deliver a powerful brand foundation of one new mission, vision, and values within a tight brand framework.

From that strategy work came the name and visual identity. Inspired by an electrical current, this name’s strength comes from its energy as well as the triple read of movement and being up-to-date. It creates space for rich storytelling around galvanizing organizations in the social sector to be their best so they can uplift and invigorate communities.