Eye Openers Advances Through AAF’s District 2 American Advertising Awards

We recently learned that our work for The Association of Schools & Colleges of Optometry (ASCO), to help attract students to the field of optometry through mentorships, continues to open the eyes of creative judges. This time at The American Advertising Federation’s District Two-level of competition of The American Advertising Awards.

The American Advertising Awards is the largest competition of advertising and marketing in the US. The awards are composed of three levels of judging and recognition. The first level starts at local AAF clubs like our very own AAF Greater Rochester. The winners at the club level advance to the district level.

In our case, we fall within District Two, which is arguably one of the most challenging districts given it spans large and historically strong ad markets like New York City (and yes, hipster Brooklyn shops too), Philadelphia, Pittsburgh, Baltimore, and Washington, D.C. Work recognized at districts then advances to the national competition which will be celebrated this year at AAF’s national conference, Admerica, being held in Salt Lake City in early June.

Check our brief Eye Openers Sessions case study video below.

The D2 competition judges awarded ASCO’s Eye Opener Sessions with two silver awards—one for the full, integrated campaign and the other specifically for the Lofi Beats YouTube video tactic in the Innovative Use of Technology category.

The work will now advance to the national American Advertising Awards competition. Godspeed, Eye Guy. Keep making us proud as you march through the next gauntlet of judging! 🤞