We hate that we had to make a campaign like this. But 1 in 4 teens will experience dating violence this year. And 4 out of 5 parents don’t believe teen dating violence is even an issue. This isn’t OK. Together with Willow Domestic Violence Center, we set out to educate and empower teens on an issue that, whether they realize it or not, does affect them. We began by learning about the world of local 15- to 18-year olds. Our key takeaways:
They don’t know dating violence is something that affects people their age.
Sugarcoating serious issues is a major turn off. So is trying to be “cool.”
They are incredibly motivated when it comes to issues they care about.