October is Domestic Violence Awareness Month and in our county, specifically, rates are higher than the rest of the state. That’s why in 2019, we knew we had to do more than a public service campaign. We needed to do something that would demand the attention of our community.
Through a group brainstorm, we talked about what goes on during the fall season. Immediately we started thinking about the culture surrounding October’s main event: Halloween. Haunted houses, trick or treating, costumes. That’s when it clicked. In a month when we celebrate feeling scared, we knew we had to flip this narrative to draw attention to the houses filled with fear and terror year-round. Tell the stories of the thousands of survivors in Monroe County who live in the real haunted houses. We knew that drawing this parallel could lead to a powerful experience for our community that could shift how we think and talk about domestic violence.