Work

Brand Identity

Telesca Center for Justice A Meaningful Rebrand

Social impact for an enduring, stable community.

From

A solid & prosaic legal icon.

To

An inspiring creator of a better community.

By

A new visual identity that creates a sense of what their four core organizations can achieve together.

  • Brand Strategy
  • Logo Development
  • Design System Development
  • Brand Playbook

Social impact for an enduring, stable community.

The new logo for the Telesca Center for Justice symbolizes a revolutionary approach in the legal sector, uniting four legal organizations to foster a safer, more stable community through collaborative efforts and equitable justice. This rebranding transitions from a conventional identity to an inspirational, versatile visual system, featuring four vibrant geometric shapes that represent the collective strength and flexibility of Telesca’s model. Aimed at communicating warmth, hope, and trust, the design also seeks to engage philanthropists and the broader community, blending a vibrant color palette and approachable typography to invite participation and support.

telesca_logo-before
telesca_logo-after
telesca-center-for-justice_key-visual-1.0

The dynamic "Geometric T" logo mark for Telesca was designed to deconstruct and reinforce the story of its four agencies coming together.

telesca_logo-tagline
telesca_logo-alt
Brand Playbook

The playbook is designed to be a simple tool for the team at Telesca to properly govern and maintain the energy of the new branded design system.

telesca_playbook_example

Branded merch examples help illustrate how the brand can adapt to traditional and non-traditional applications.

telesca_tote-bag

We also help the client plan for limiting production environments such as 1 or 2-color applications of their brand.

telesca_single-color_mark