OneSight Victory is in Sight portrait

OneSight Victory Is In Sight

1.1 billion people on the planet don’t have access to vision care. That’s 1 in every 7 people whose human potential is stunted. OneSight—the leading global vision care not-for-profit for over 25 years—needed a groundbreaking campaign to go beyond raising awareness. They needed to provoke action to help end the vision care crisis in our lifetime.

So, how do you produce a bold-enough campaign to break through the more familiar charitable causes—especially when human potential is an ordinary fact of altruism? By co-opting the aggression of martial language, we chose a battle cry that evokes the rush of a win on the horizon: Victory is in sight.

View captionAnthem videoVictory is in Site Campaign anthem

Turning glasses into weapons to fight humanity’s biggest injustices

Victory is in Sight.

The humble, easily distributed pair of glasses became a weapon, and suddenly in focus was the benefit of seeing how clear vision empowers, liberates, and fuels human potential.

Conversion rate increase:

270%

OneSight Victory is in Sight GQ magazine ad

Creating emotional connections

Campaign media directed to a brand new OneSight.org. Every page was designed to create an emotional connection between users and beneficiaries of OneSight—ultimately to drive them to donate.

View captionThe new Onesight.org was built with a custom CMS so the organization can update the content and maintain the scrolling experience seamlessly
View captionCorinne :15 Personal stories of OneSight's impact were distributed through social channels.
View captionWilliam :15 Personal stories of OneSight's impact were distributed through social channels.
View captionJayla :15 Personal stories of OneSight's impact were distributed through social channels.
View captionMastan :15 Personal stories of OneSight's impact were distributed through social channels.
  • Corinne :15 Corinne :15
  • William :15 William :15
  • Jayla :15 Jayla :15
  • Mastan :15 Mastan :15

Recognition

2018 Silver ADDY

American Advertising Awards

Rochester Advertising Federation for Non-Broadcast Audio/Visual

2018 Silver ADDY

American Advertising Awards

Rochester Advertising Federation for Public Service/Interactive

Press for the 2017 OneSight Victory is in Sight campaign to date:

Ready to make bold moves? So are we.

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