View captionAnthem videoVictory is in Site Campaign anthem

Turning glasses into weapons to fight humanity’s biggest injustices

Victory is in Sight.

The humble, easily distributed pair of glasses became a weapon, and suddenly in focus was the benefit of seeing how clear vision empowers, liberates, and fuels human potential.

Conversion rate increase:

270%

OneSight Victory is in Sight GQ magazine ad

Creating emotional connections

Campaign media directed to a brand new OneSight.org. Every page was designed to create an emotional connection between users and beneficiaries of OneSight—ultimately to drive them to donate.

View captionThe new Onesight.org was built with a custom CMS so the organization can update the content and maintain the scrolling experience seamlessly
View captionCorinne :15 Personal stories of OneSight's impact were distributed through social channels.
View captionWilliam :15 Personal stories of OneSight's impact were distributed through social channels.
View captionJayla :15 Personal stories of OneSight's impact were distributed through social channels.
View captionMastan :15 Personal stories of OneSight's impact were distributed through social channels.
  • Corinne :15 Corinne :15
  • William :15 William :15
  • Jayla :15 Jayla :15
  • Mastan :15 Mastan :15

Recognition

2018 Silver ADDY

American Advertising Awards

Rochester Advertising Federation for Non-Broadcast Audio/Visual

2018 Silver ADDY

American Advertising Awards

Rochester Advertising Federation for Public Service/Interactive

Press for the 2017 OneSight Victory is in Sight campaign to date:

Ready to make bold moves? So are we.

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