Following the award-winning Press On campaign, Kodak wanted to expand to tell the stories of commercial printers all over the world. Video was the focus of this evolution and needed to avoid the talking heads and faceless product demos that litter the category. Our solution? A vlog-style travelogue hosted by a dynamic new face for Kodak, designer and illustrator Tad Carpenter.
A believer in the power of print (and the perfect proxy for Kodak’s customer’s customers), Tad led us around the world, visiting commercial printers and documenting their stories of everyday innovation, sustainability, partnership, and success made possible with Kodak.
Even more results:
Double the average page views on print services division homepage on Kodak.com, and 7,500 video views among the niche B2B printing target