Kegworks Full Metal Rebrand
A commitment to sophisticated design and practical solutions
From
A one-stop shop for misperceived mundanity.
To
The premium, sought-after authority for hospitality metalwork.
By
Design-forward alchemy.
- Brand Strategy
- Logo Design
- Brand Guide
- Brand Templates
Opening doors to a sophisticated audience through a premium rebrand.
Kegworks was at a pivotal moment in its evolution, moving beyond its roots in B2C bar supplies and home brewing to embrace a new role in custom manufacturing. This transition called for a new identity that reflects Kegworks’ premium ambitions and growing capabilities—signaling to the market that they are now a solution-driven partner for exceptional architectural metalwork.
The new logo reflects a commitment to sophisticated design and practical solutions for complex challenges. The abstract monogram of K and W, formed from triangles in the K’s angles and negative space, symbolizes precise problem-solving and a refined aesthetic. The triangle also represents fire—the alchemical symbol of transformation—reflecting the essential role of heat in metalwork.
Paired with a clean sans-serif typeface, the logo conveys strength, premium quality, and professionalism with understated elegance. The tagline bridges the gap between concept and creation. It captures the essence of what Kegworks does—merging their clients’ visionary design with the finest metalwork to create spaces that inspire and stand the test of time.
I’ve had the pleasure of seeing bravery in action with Truth Collective. Their team expertly challenged us to decipher who we were and what we were trying to be. Unlike many agencies we’ve dealt with, Truth didn’t come to the table with answers. They came with thought-provoking questions that enabled our team to find the answers. That process yielded a refreshed brand that we are completely vested in and excited about. It’s easy to tell a client what to think. It’s braver to allow them to think.
Kegworks, Vice President of Commercial Sales
