Islamorada Beer Company Sandbar Sunday

The Islamorada Beer Company lives on an island known as a “drinking town with a fishing problem.” But as they planned the release of their flagship wheat ale, Sandbar Sunday, they faced a market dominated by major breweries—without the massive capital those big brands had. This led us to bring two ideas to Islamorada. The first—an innovative payment solution that tied our compensation to each case of Sandbar Sunday sold. The second—new packaging bold enough to stand out from box to bottle and evoking island attitude.