The Islamorada Beer Company lives on an island known as a “drinking town with a fishing problem.” But as they planned the release of their flagship wheat ale, Sandbar Sunday, they faced a market dominated by major breweries—without the massive capital those big brands had. This led us to bring two ideas to Islamorada. The first—an innovative payment solution that tied our compensation to each case of Sandbar Sunday sold. The second—new packaging bold enough to stand out from box to bottle and evoking island attitude.

Islamorada Beer Company Sandbar Sunday
Packaging bold enough to stand out from box to bottle & evoking island attitude
Designed to sell
The first 1,827-case run sold out in just 14 weeks—a supply meant to last 8 months.
First 1,827 cases ran out in:
14 wks


Recognition
Featured on The Dieline
The Dieline | 2015
Creative platform that serves the packaging community
2015 Gold ADDY
American Advertising Awards
Rochester Advertising Federation
2015 Pinnacle Award
American Marketing Association
American Marketing Association