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Fannie Mae - Start Your Own Story

Fannie Mae Start Your Own Story

Homeownership is a major life accomplishment. But for many people, misperceptions and intimidation make the homebuying process too overwhelming to even consider. Even more, money and education are a key part of homeownership and both can make people feel inadequately prepared. To help Fannie Mae empower more people to achieve the homeownership dream, we needed to make the uncomfortable comfortable—and fun.

Unlocking potential and turning dreams of homeownership into reality.

“Your Own Story” is a rallying cry for homeownership and a call to take pride in the journey to get there. Through honest storytelling, we’re addressing the most common barriers head on—minimum credit score, down payment requirements, and knowing where to even start. By making our message easily digestible and education-focused, we’re giving our audience the tools and confidence they need to start their own story.

Fannie Mae - Your Own Story social content

Connecting with our audiences’ reality

Through beautiful illustration and animated narratives, our audience can feel connected to the internal realities of our storytellers—their challenges, and their drive to succeed while creating a simple, imaginative and hopeful world we want them to associate with their own homeownership journey. Choosing illustration proved to be serendipitous as production wasn’t impacted by the pandemic lockdown when location shooting was not possible.

Fannie Mae Your Own Story

All media leads to a homebuyer education website with easily consumable, gamified content.

This robust site takes users step by step, fact by fact, through the homebuying process. Starting with how to decide if you’re ready to buy through how to maintain a home once you buy it, there are quizzes along the way to provide a deeper level of engagement and help homebuyers feel excited by and invested in the skills they’re learning.

Fannie Mae homebuyer education website
WebsiteA go-to, educational hub for our audience.

Making education empowering

Through honest insights, we were able to develop meaningful creative that brings excitement, resources and motivation to an overwhelming process and help more people feel empowered to buy a home of their own—ultimately helping Fannie Mae to support more opportunities for homebuyers.

Fannie Mae homebuyer education Facebook Instant experience
Facebook Instant Experience

More Work

Ready to make bold moves? So are we.