Fannie Mae: Home. Made. - Case Study Video
More of a watcher than a reader? We got you. Here’s an overview case study video of the Home. Made. Integrated campaign.

Today’s manufactured homes—built for the life you’ll build.

People aren’t just buying a house. They’re investing in a life they see a future in. So we connected the craft, quality, durability and build choices of new manufactured homes to the life waiting to be lived in them.

Fannie Mae: Home. Made. - Facebook Instant Experience

Changing the conversation

Photography showcased custom kitchens and baths, driveways, garages, pitched roofs and porches that are not just features of the new style of home, they are marks of respect. As curb appeal is about more than looks, it’s about a sense of neighborhood belonging and validation of having made a good investment. Once we connected emotionally, we proved to our audience that this was an affordable, attainable option worth investing in with Fannie Mae’s MH Advantage mortgage.

Landing page designed for Fannie Mae Home. Made. campaign
Fannie Mae: Home. Made. - Anthem Video
Nighttime exterior of manufactured home
Kitchen scene from a manufactured home
Couple spending time on the porch of their manufactured home
Father and son playing soccer in front of manufactured home

2x

industry standard for display ad click-through rates

6x

increase in search term usage within category*

1 in 4

site visitors connected with manufacturers directly**

70%

site visitors will consider a future purchase***

* Google search terms
** Google Analytics
*** site exit survey results

Ready to make bold moves? So are we.