CauseWave Community partners Slaying Giants
Our friends at Causewave Community Partners host a celebratory breakfast for hundreds of supporters to raise funds for future goals. Each year’s event uses a theme—developed by a regional creative agency—to drive ticket sales, inspire attendees, and connect to the identity of the keynote speaker.
There were two remarkable opportunities in this project—drive awareness of the impact of Causewave in our community and align it’s values with that of keynote speaker Robin Koval, CEO of anti-tobacco change agent Truth Initiative. These factors led to one mandate—Be bold.
A dramatic reimagining of huge, unwieldy, almost unconquerable challenges
Giant results
The answer? Slaying Giants, a dramatic reimagining of the huge, unwieldy, almost unconquerable challenges that both Causewave and Truth Initiative take on. As brutal as they are beautiful, the art and typography combine to breathe life into three powerful foes, and expose their real effects on humankind.
Lift in sponsorship funding:
18%
Celebration attendance up:
33%
- Rally cryRally cry
- Direct mailerDirect mailer
- Event programEvent program
Recognition
2019 Poster Annual
Graphis Competitions
Honorable Mention
2018 National Gold ADDY
American Advertising Awards
American Advertising Federation
2018 District 2 Gold ADDY
American Advertising Awards
American Advertising Federation
2018 Best of Print
American Advertising Awards
Honorable Mention
2018 Gold ADDY
Rochester Advertising Federation
Integrated Media Public Service Campaign
Special Judges' Recognition
Rochester Advertising Federation
Integrated Media Public Service Campaign
2018 Silver ADDY
Rochester Advertising Federation
Public Service Direct Marketing & Specialty Advertising
2018 Silver ADDY
Rochester Advertising Federation
Public Service Integrated - Cross Platform Campaign
2018 Communication Arts
Communication Arts
Typography Annual