Slaying Giants thematic

CauseWave Community partners Slaying Giants

Our friends at Causewave Community Partners host a celebratory breakfast for hundreds of supporters to raise funds for future goals. Each year’s event uses a theme—developed by a regional creative agency—to drive ticket sales, inspire attendees, and connect to the identity of the keynote speaker.

There were two remarkable opportunities in this project—drive awareness of the impact of Causewave in our community and align it’s values with that of keynote speaker Robin Koval, CEO of anti-tobacco change agent Truth Initiative. These factors led to one mandate—Be bold.

Slaying Giants artwork
Slaying Giants artwork

A dramatic reimagining of huge, unwieldy, almost unconquerable challenges

Giant results

The answer? Slaying Giants, a dramatic reimagining of the huge, unwieldy, almost unconquerable challenges that both Causewave and Truth Initiative take on. As brutal as they are beautiful, the art and typography combine to breathe life into three powerful foes, and expose their real effects on humankind.

Lift in sponsorship funding:

18%

Slaying Giants poster

Celebration attendance up:

33%

Slaying Giants missionView captionRally cryDetail of the rally cry presented in our direct mailer
Slaying Giants poster folded upView captionDirect mailerThe direct mailer folded out to reveal the giants that Causewave was currently slaying with the help of our community.
Slaying Giants invitationView captionEvent programThe event program consistently presented our thematic while honoring the award winners and supporters of Causewave.
  • Rally cryRally cry
  • Direct mailerDirect mailer
  • Event programEvent program

Recognition

2019 Poster Annual

Graphis Competitions

Honorable Mention

2018 National 
Gold ADDY

American Advertising Awards

American Advertising Federation

2018 District 2 
Gold ADDY

American Advertising Awards

American Advertising Federation

2018 Best of Print

American Advertising Awards

Honorable Mention

2018 Gold ADDY

Rochester Advertising Federation

Integrated Media Public Service Campaign

Special Judges' Recognition

Rochester Advertising Federation

Integrated Media Public Service Campaign

2018
 Silver ADDY

Rochester Advertising Federation

Public Service Direct Marketing & Specialty Advertising

2018
 Silver ADDY

Rochester Advertising Federation

Public Service Integrated - Cross Platform Campaign

2018 Communication Arts

Communication Arts

Typography Annual

Ready to make bold moves? So are we.

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