Most Bryant & Stratton students are working and going to college. They’re raising kids and studying. They’re coming from places where college isn’t a given and they’re still outperforming. All those “ands” aren’t weaknesses. They are sources of power that make our students stronger and more driven.
An integrated campaign that makes our students the heroes
So we created an integrated campaign that makes our students the heroes.
Strong female characters stand front-and-center against a projected backdrop illuminating their flowing spoken-word monologues, which define their goals by their “&s.” In high-impact tactics across video, out-of-home and social, striking visuals and strong voices evoke a sense of clarity and defiance. Everywhere they appear, our students challenge their peers who aren’t yet in school to step up, jump start their career and answer the question, “What’s your &?”