What’s in a name? What’s in a logo? What’s in a brand identity? Brand identity is strategy by design. It’s that simple. It’s that hard. It’s why we love it.
If you think about the brand as the central organizing principle of business, it should guide everything you do. To develop a true brand identity, rigor needs to be brought in defining an honest strategy around what sets your brand apart. This brand strategy should be clear, compelling, and insightful. Actually, that’s mandatory.