Ken McVeagh Strategist

Strategy An outdoorsy homebody. Or is he a homebodyish outdoorsman?

Whether he’s exploring the outdoors or exploring emotion, for Ken, it really is about the journey.

After working in education as a paraprofessional for kids with special needs, Ken came to a fork in the road that led him to account planning. He got his start at a direct-mail agency before moving to Nielsen Surveys, where he measured ratings for England, then onto Ogilvy in NYC, working on the IBM account. From building a curriculum that taught social and emotional learning to mapping out the customer journey, Ken isn’t just a believer in the power of emotion; he knows its power. He approaches his work from the ethos that to understand anything fully, understanding the emotional side as much as the rational is mission-critical. He loves uncovering what makes people’s hearts beat faster. What makes them feel something. And, specifically, what feeling will drive them to do.

While he personally loves the feeling of traversing the great outdoors, watching Shawshank Redemption while eating spicy food at home with his love is what really makes him feel alive.

Atari Joystick

How to spend a Saturday

  • Enjoying nature
  • Playing video games
  • Movie marathons