On a road bike is where you’ll find Joel on an early morning or weekend — on the few occasions he can get an hour or two to himself. It’s where he does his best thinking. Often, at the bottom of a long mountain road is where he’ll find his best ideas.
Joel finds that going through the creative process is a lot like riding a bike; you often must put in a lot of solitary hours to get the desired results. But it can also be much more fun and energizing to do it in a group. And sure, once you learn how to do it, it never really leaves you.
With stints writing for brands such as Disney, Certified Financial Planners and Hilton, he brings a history of experience as long and perspective as wide as the open road, channeling big ideas into measurable results.