Overview Identity & Positioning Creative Storytelling Business Growth
We put the growth in business growth consulting.
A creative company as business strategy consultants? You read that right. Business growth is a challenge that takes creative problem-solving and expansive thinking. So whether you’re an ambitious C-suite, fiery founder, or generational owner, we bring creative insights and solutions to put your business in a growth state.
Corporate strategy
Brand strategyBrand identityReal-life planning sessionsActionable plans with KPIsBehavioral change strategiesProven corporate strategy that sets your vision, mission, values, and brand, plus gives your team the operational map to begin your next quest in as little as 30 days.
Keyword: manageable. A plan for change and growth only works if it has clear action items, next steps, and realistic goals. We call it a “Plan on a Page,” and it sets the foundation for achievable short- and long-term growth.
Your people are your lifeblood. We identify paralyzing barriers, reframe beliefs, identify strengths and opportunities, and unleash the potential of your C-suite and teams.
This isn’t our first rodeo. From firsthand experience growing our own companies to improving the performance of teams, businesses, and brands since our inception in 2013, we’ve honed how to efficiently get to game-changing business growth strategy for midsized ambitious businesses and global brands.
Collaboration is at our core. We’ll work closely with you and your team throughout the process. That said, we also know there are times when we need to go off and do our thing and you, yours.
While we bring our data, voices, and perspectives from the outside, the voices and perspectives inside your company matter … a lot. That’s why we spend as much time listening as we do talking.
From getting ahead of change to a durable, agile company that can grow with or without your direct involvement, you’ll end up with a resilient business strategy that’s built tougher than a Ford.
With a solid business strategy in place, you can stop letting change get in the way of your growth and start changing the world with your growth.
It’s that internal drive and external swagger that keep you and your team motivated and excited for continued growth, profitability and impact. Mindset is everything.
We’ve worked with a variety of clients in a variety sectors, so our experience is vast and our impact wide. Below is a taste of what we’ve done in the past. Because of the nature of the work, discretion has been applied to discuss these cases – the same discretion we’d offer you.
When two lighthouse social-sector organizations joined forces, they intended to become a force multiplier for taking on our country’s toughest challenges. Within the time between two board meetings, we worked hand in hand with the CEO, the Board of Directors, and the senior leadership team to craft a corporate strategy, brand strategy, new name, and identity.
When two fiery brothers get their start in creating retail experiences for Gap, Old Navy, and Walmart, then find a passion in bar-setting hospitality environments, it creates massive opportunities. It also creates a need to develop a corporate and business strategy to forge the two verticals in a purposeful way. With the owners and senior leadership team, we are crafting the corporate strategy, the business plan, and a go-to-market strategy that will ensure that they are as distinctive as their customers know them to be.
When a global CPG industry leader felt that the competition in their niche was getting a bit too close for comfort, we were invited to the table. From that moment, we went from months of internal opinions and first-pasture product development to a short list of commercially viable, consumer-informed product ideas in weeks. Our work may be invisible, but the new product is delicious.
Sometimes a monolith gives way to a persistent internal champion. When that happens with the right team, you go from a rough idea on a 10-year-old PowerPoint slide to the reality of a new service offering. With a visionary and engaged client, our team developed the market feasibility study, the business model, the pro forma business plan, and the operational process.
What happens when a consumer household name decides to make a play into small business? Not much at first, until fresh insights are unearthed and a clear positioning is developed. That’s the work we did over the course of a few strategic projects. This led to a new flagship product offering in the corporate portfolio, and a newly found business advantage for entrepreneurs everywhere.
We were making science cool well before you ever heard of Dr. Fauci. There is no shortage of VC-funded companies with the brainpower to change the world. But it gets really interesting when they have both the brains and the desire to be a household name. Truth partnered with the C-Suite to develop an ownable positioning and a provocative go-to-market platform. The day after we made our recommendations, they went before Congress to make the case for policy reform, and the company has progressed to its final funding stage.
New product launches are intended to keep the business growing and momentum humming, right? That wasn’t the case when this client consistently missed critical deadlines, pushing launches that resulted in lost business. Truth’s solution partnered with client leaders to restructure product development and commercialization processes while increasing accountability for outcomes. With a higher standard in place, the innovative products launched on time, resulting in increased sales and profitability.
Sometimes the “flagship” products are only flagship in name. In this business, the flagship portfolio was not profitable. Kinda takes the veneer off the term, doesn’t it? The Truth solution went outside the walls and deep into consumer insights. We leveraged the voice of the consumer to reset corporate priorities, restructure budgets, and renegotiate with suppliers to ensure that it all made sense. Finally, we redesigned the global go-to-market strategy and regional commercialization plans. Today, corporate targets are consistently beaten in terms of portfolio profitability, capital expenses, and inventory levels.
When legacy household names need to pivot, they create skunkworks teams to work outside the
bounds of the mother ship. We were tapped to position the technology of a strategic acquisition to
be a competitive differentiator for our client. And together, with an agile approach, we delivered a
tested consumer strategy and brand story to help the client move from the kitchen counter to an AI-
led future.
