Identity & Positioning

Learn about all of our services:

Overview Identity & Positioning Creative Storytelling Business Growth

As thinkers and makers, nothing gets us more fired up than bringing a brand to life – whether we’re helping a new brand generate its story for the first time or we’re revitalizing an existing brand in new ways for today’s world. Working collaboratively with you and your teams, we’ll guide you through an enlightening process that results in new insights about your brand to create a transformative new identity and a suite of tools to help implement it across your business in perpetuity.

Using our proven methodology, “Discover, Distill, Dream, and Deliver,” we generate ideas that create a lasting impact while giving you the tools your team or creative partners need to grow these ideas into the future.

Discover

An in-depth research process that uses leading tools, in-person interviews, and old-fashioned sleuthing to uncover deep and actionable insights.

Distill

Taking all the learnings uncovered through our research, we craft an identity brief that covers the truths and positioning that shape a unique and memorable brand that will lead to inspiring work.

Dream

A smart, interactive process that allows designers and copywriters to leap off from the strategy by applying their craft to bring your brand to life through a visual – and sonic for the adventurous – identity.

Deliver

The idea is collected in an Identity Kit website and laid out in an intuitive, user-friendly guide to shape the brand development or repositioning, allowing you to thrive in today’s markets by executing consistently across multiple channels whether it’s for a company, product, or service.

All these steps are created with the help of in-house and category-specific DEI experts to be sure every idea reaches and resonates with the intended audience in a meaningful, inclusive way.

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Brand Positioning & Identity Solutions

We know everyone’s business is different, and we’ll work to help create the right solution to fit your needs. We have created three highly customizable options as a place to start. Each of these products differs in duration, budget, and deliverables and can be tailored to your specific needs.

2 weeksBrand Strategy

The sprint projects last one to two weeks and are fairly intense. But we get to high-impact brand frameworks and positioning statements that are the fast answer you need and can commit to.

5 weeksStrategy and Logo Essentials

This service includes strategic framework, positioning statement, and creative development leading to a new logo and tone of voice.

12 weeksIdentity and Positioning

The Identity and Positioning option includes all that, plus launch treatments, a comprehensive playbook to help guide future growth, and guidelines to ensure quality as well as consistency.

We will, of course, be happy to work with you and your creative partners to create any of the executional elements and bring them to market, or provide consultation to your internal and external creative teams.

Want to see some examples?
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View Sample

Calero

Calero
Social Current
CPL Architecture

Learn about all our services:

Overview
Identity & Positioning
Creative Storytelling
Business Growth

See some of our past award-winning, business-changing work for other clients.

View Case Studies