Jason Barrett—Lifting Spirits during a Social Prohibition

Higher Order

Truth Collective Truth CollectiveEpisode 3Apr 28, 2020


We’re bottling up some Noble Ambition with Jason Barrett, founder and head distiller at Black Button Distilling. In these unprecedented times, Jason and his team are distilling more than just great spirits for your glass; they’re distilling hope for our community. Join us as we learn about how they went from being essential to our taste buds to being essential to our health and well-being – in just a matter of days – and what they need from us to keep it up.

Key Take Aways: 

  • Reinventing the Self Is Good for the Soul…and Business
  • Staying Agile, Essential, and Successful in the Time of COVID
  • Diversifying on the Fly Can Lead to a More Durable Brand
  • Surprising Similarities between Your Favorite Spirits and the Best Hand Sanitizer