Our Eye Opener Sessions integrated campaign done for The Association of Schools and Colleges of Optometry (ASCO) made a big splash this year at AAF Greater Rochester’s American Advertising Awards as well as earning recognition at the American Advertising Federation’s District Two level competition.
Eye Opener Sessions is a matchmaking experience that helps college students find, connect, and meet up with a Doctor of Optometry for mentorship with the goal of increasing applicants who graduate optometry programs across the U.S.
The energetic visual approach our team took to make this work both stand out, yet feel authentic to today’s college student audience, not only turned heads at the American Advertising Awards, but also got traction with the judges of this year’s Communication Arts annual Design competition having been shortlisted from among approximately 3,000 entries. But today, we’re proud that this vibrant eye care higher education work was recognized by Graphis Design 2025 with a Silver Award. Graphis Design 2025 honors the very best of design on an international scale.
Check out our winning entry’s page here or the full body of design goodness that was celebrated this year. Congratulations to all the winners!
