LensCrafters Launches CSR Campaign Aimed at Millennials


Truth Collective Truth CollectiveNov 1, 2016

placeholderStill frame from Truth Collective's work for LensCrafter's See. Good. Daily. campaign

Brandchannel covered our See. Good. Daily. campaign for LensCrafters today. They like it as a corporate social responsibility initiative. We love it as a millennial-minded daily disposable contact lens campaign. So far it’s driving both brand affinity and lens sales, so we won’t argue over the labels.