Fostering Diversity

Planner Parley

Truth Collective Truth CollectiveEpisode 9Jan 20, 2020

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Welcome to Planner Parley, the show where we come together under a flag of truce to talk about the challenges and triumphs of small-agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

This week, our guests unwrapped the layers of diversity in agencies and the impact on strategy. They laid out the steps to the mentorship mentality, how to get things down to a human level, and the best way to avoid pitfalls along the way. Join our guests Mollie Rosen, EVP of member engagement & development, and Alecia Page, program manager of the MAIP Fellowship, both from the 4A’s in New York, NY, and of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they teach us how to attract and keep diversity, and what it means for small agencies.

Key Takeaways:

  • Breaking down silos to find diversity
  • Finding talent at a local and grassroots level
  • Creating opportunities for a wide range of talent
  • 4A’s as accelerator