Evoking Emotion Through Scrappy Strategic Research

Planner Parley

Truth Collective Truth CollectiveEpisode 7Dec 17, 2019

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Welcome to Planner Parley, the show where we come together under a flag of truce to talk about the challenges and triumphs of small-agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

This week, our guests extracted the lifeblood of human decision making – emotion. They examined what makes us tick, where and when to find boundaries, and how to stay fearless in the face of challenges. Join our guests Brent Snider, Chief Revenue Officer for Maru/Matchbox in New York, NY, Gunny Scarfo, Co-Founder of Nonfiction Research in Brooklyn, NY, and of course John Roberts, CSO of Truth Collective in Rochester, NY, as they break down the state of scrappy research and what it means for Small agencies.

Key Takeaways:

  • Balancing rigor and scrappy research
  • Tips to finding deeper insight and drive results
  • Emotion is everything