Strategy Hacking

Planner Parley

Truth Collective Truth CollectiveEpisode 6Dec 10, 2019

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Welcome to Planner Parley, the show where we come together under a flag of truce to talk about the challenges and triumphs of small-agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

In this week’s episode, our panel exposed the secrets of the strategy hack. They revealed what’s in their bag of tricks, how to light the spark, and why it’s important to stay original. Join our guests Ed Cotton, Experienced Strategy Consultant in New York City, CJ Gaffney, Director of Strategic Marketing at Partners + Napier, and of course John Roberts, CSO of Truth Collective in Rochester, NY, as they divulge the art of the strategy hack and what it means for Small Agencies.

Key Takeaways:

  • The art of the strategy hack
  • Tips to getting started and how to make the process exciting
  • A good strategy moves cult to culture