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The Future of Strategy

Truth Collective Truth CollectiveSeason 1Episode 3Nov 7, 2019

The Future of Strategy4A's

Welcome to Planner Parley, the show where we come together under a flag of truce to talk about the challenges and triumphs of small-agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

This week our panel discussed the Future of Strategy. They took a deep dive into the global study by WARC that breaks down the 4 key trends that are emerging for strategists in 2020. Join Adam Pierno, author, podcaster and Director of Strategy for Arizona State University. Cathy Tailor the Managing Editor for WARC in NYC and of course John Roberts the Chief of Strategy at Truth Collective in Rochester NY as they break these trends down and what it all means for Small Agency Planners.

Key Take Aways: 

  • Customer Experience is more important than ever
  • The grass is greener on the client side for an increasing number of strategists
  • Data still needs a human touch
  • Strategy continues to need a human touch