Skip to navigationSkip to contentSkip to footer

Lessons Learned from Strat Fest 2019

Truth Collective Truth CollectiveSeason 1Episode 2Nov 1, 2019

Episode 1: Strategies for Strategy - Insights from Those Who Know4A's

Welcome to Planner Parley, the show where we come together under a flag of truce to talk about the challenges and triumphs of small-agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

On today’s show our guests are hot off the heels of Strat Fest 2019 an event hosted by the 4A’s in NYC. Listen in as Steve Kozel, Group Strategy Director at OBP in St. Lois. Sara MacFarlane, Director of Strategy from R&R Partners in Las Vegas and of course John Roberts, Chief of Strategy from Truth Collective in Rochester NY recap the event, their key learnings and what it all means for Small Agency Planners. Pull up a chair and listen in.

Key TakeAways:

  • Events like Strat Fest and an important avenue for sharing and learning amongst strategists
  • There are more resources and communities available than ever to connect on-line but you can’t beat IRL
  • Change sucks, being irrelevant is worse
  • It’s important to be a bit of a mutt, which means becoming a specialist at being a generalist