Strategies for Strategy - Insights from Those Who Know

Planner Parley

Truth Collective Truth CollectiveEpisode 1Oct 16, 2019

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Planner Parley is a podcast that has grown out of events and talks led by John Roberts. The goal of the Parley is to reach out to other agency strategists from seemingly competitive companies to put aside their business cards and come together under a flag of truce for a discussion. Planner Parley events have become nationally recognized by the 4A’s (The American Association of Advertising Agencies).

In this first episode John Roberts is joined by Scott MacLeod of the VIA agency in Portland, Maine and Shannon Pfeffer, a seasoned Strategist working in LA. They talk tips and tools for marketers of all levels and how you can help your agency or brand punch above its weight.

Key Takeaways:
• Find an Ally to help you drive change
• Learn from those with different experiences to you
• Strike a Balance between coach and active player
• Look for the tools of the trade to help you be better

Our Guests:

Scott MacLeod is the Director of Strategy for the Via Agency in Portland Maine. You can follow Scott on Twitter @smacleod.

Shannon Pfeffer is a Senior Strategist that has worked for both large and small agencies out in LA.

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