StratFest 2020 - The Virtual Sessions

Planner Parley

Melody Ossola Melody OssolaEpisode 1Sep 28, 2020

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Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small-agency planning.

StratFest went virtual this year, but the buzz was still the same. Planner Parley joined in on the streaming fun with a cocktail-laden discussion to round out an inspiring day. Sara Macfarlane, director of strategy at R&R Partners in Las Vegas, and Steve Kozel, group strategy director at OBP in St. Louis, return to the show to look back over a StratFest unlike any other. Join them and John Roberts, CSO of Truth Collective in Rochester, NY, as they review the event and dig into lessons learned and what it means for small-agency planners.

Pull up a chair and listen in…

Key Take Aways: 

  • StratFest 2020 – The remedy for COVID fatigue?
  • The struggles and successes of virtual formats
  • Coming together to help find focus, even when far apart
  • Finding the balance between the lofty idealism we all seek and the simple way to apply it