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Buckle Up for a Wild Ride: The Top Technology and Marketing Trends for 2023

Josh Coon Josh CoonJan 25, 2023

Buckle Up for a Wild Ride: The Top Technology and Marketing Trends for 2023

By GPT3 with a little help from Josh Coon

Illustration created using Midjourney

Wouldn’t it be a nice change to have an “unprecedented” year in a good way? This might be our chance, because the future is here, and 2023 is packing `ked with more innovation than a tech convention. In fact, this year is set to be one of the most game-changing years in recent history, with new tools and technologies that’ll shock and inspire you. Trying to predict all the trends that’ll be big in 2023 is like trying to pick a new book from a crowded shelf. But we’ve done our research and have picked out a few standouts that we think will be all the rage this year. From mixed reality to AI and even voice search optimization, we’ve got the lowdown on what’s about to take over. So grab a snack, get comfy, and let’s chat about the future together.

Artificial Intelligence: Brace yourself, because we’ve entered a new era of AI that’s as profound as the invention of the internet. These new tools are getting more sophisticated by the minute, and their capabilities and versatility are going to change the world faster than you can say “ChatGPT.” With the capability to write content, create strategies, analyze data, and much more, these tools pretty much require that businesses start experimenting now to stay relevant in the future. In fact, ChatGPT had more users in its first week than Facebook did in its first year.

Virtual and Augmented Reality: VR and AR have been on the horizon for a while now, but they’ve yet to reach their full potential. This may change with Apple set to launch its mixed-reality headset this spring. Everything could be different. Brands are already planning on how to use VR/AR in unique ways, like virtual tours of stor es and immersive brand experiences. Walmart and Lowes are even using VR in their training programs. It’s a new and engaging way to connect with customers and employees. Marketers are excited about the possibilities.

Influencer Marketing: Social platforms like TikTok and Instagram are here to stay, and people are spending more time on them than ever before. Brands are also spending more money to reach these audiences, and influencer marketing is still a popular strategy. Reaching audiences through a trusted or admired ambassador is still a tried- and-true method—but influencers are changing.

The perfectly curated and constructed online personas are not as important as authentic, unfiltered personalities. The content creators are becoming the influencers and in many cases brands unto themselves.

Video Content Is Still the Boss: Over 500 billion hours of video content was consumed in 2022. That number is only set to grow with the continuing popularity of TikTok and YouTube, and Instagram’s emphasis on video reels. It will continue to be a force in search as well with TikTok projected to overtake Google as the top source of organic search and YouTube consistently in the top three for consumers. Live video has continued to grow in the U.S. since the pandemic hit and is already a mainstream marketing channel in other parts of the world. Video is a great way to connect with an audience, tell a story, and sell a product or service. It’s also a proven way to build trust and credibility with customers.

Voice Search Optimization: More and more people are using voice search to find information online thanks to smart speakers and virtual assistants.

In fact, last year it was reported that 55% of homes have at least one smart speaker and over 20% of all Google searches were via voice.

Businesses will need to optimize their websites and content for long-tail keywords and common voice-search phrases to ensure that they’re found by these users.

So, buckle up, folks, because the future is here and it’s bringing innovation with it. AI, VR/AR, influencer marketing, video content, and voice search optimization are just a few of the trends that’ll be taking over in 2023. It’s time to hop in the DeLorean and see what these new tools can do for your business, and to start learning them now to stay ahead of the game. Like Marty McFly, you don’t want to be left behind in 1955.

Back to the future scene with caption, "where we're going we don't need roads"

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