A Legendary Night

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Truth Collective Truth CollectiveMar 24, 2017

placeholderTruth Collective team on stage at the ADDYs

We’re amped to share that Truth Collective has won the Rochester Advertising Federation’s 2017 “Best in Show” ADDY Award for the second year running, this year for client LensCrafters and its See. Good. Daily. Integrated Campaign. Additionally, we were awarded Best of Digital for the OneSight 2016 Impact website, and Best of Video and Broadcast for the LensCrafters See. Good. Daily. Anthem :60.

BEST OF SHOW
LensCrafters—See. Good. Daily.

BEST OF DIGITAL
OneSight 2016 Impact Website

BEST OF VIDEO & BROADCAST
LensCrafters—See. Good. Daily. |  Anthem :60

Truth was the most awarded agency of the 2017 ADDY Celebration, held March 16, 2017, taking home a total of 13 ADDYs. In addition to the Best of 2017 top honors, the Lucite haul included:

Gold ADDY, Public Service Website:
OneSite 2016 Impact Website

Gold ADDY, Internet Commercial:
LensCrafters See. Good. Daily. Anthem :60

Gold ADDY, Integrated Campaign:
LensCrafters See. Good. Daily. Campaign

Gold ADDY, ROI:
OneSight #UnBlur Integrated Campaign

Silver ADDY, Public Service Integrated Campaign:
OneSight #UnBlur Campaign

Silver ADDY, Industry Self Promotion Digital: 
Truthcollective.com website re-launch

Silver ADDY, ROI:
LensCrafters See. Good. Daily. Integrated Campaign

Silver ADDY, Elements of Advertising, Copywriting:
FUEL Lost & Found July 2016 letter

Silver ADDY, Branded & Entertainment Content:
WeatherFrom.com site and content

Silver ADDY, Public Service Online Video:
OneSight Rwanda 360 Video

This level of strategic and creative work doesn’t happen without amazing clients who share our belief in the power of emotion and the conviction to see it through. Thank you to all of our clients who confidently rely on Truth Collective day-in and day-out—and congratulations to those on this list.

The kicker? Truth Collective was also responsible for this year’s rock music-infused “Be Legendary” theme and campaign to drive entries and attendance. This year was a record: 558 in attendance driving ticket revenue—and new this year—attendees burning cash on event merch.

Thank you to our mighty team of 14 extraordinarily talented business leaders, strategists, creatives, technologists—and our collective. You are all legendary. And congratulations to all the winners at this year’s event, as well as everyone that entered their high-caliber work for consideration.

Now the big question: how to beat it next year?  Brainstorming began at 9:30 a.m. Friday morning over eggs, hash browns, pulled pork and donuts.

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